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Workplace Marketing™
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Workplace Marketing™ was born to take on the challenge of changing organisational behaviour in such a way as to assure the customer of not only a well-managed and profitable relationship but an exceptional buying experience. It seeks to address the organisational mediocrities that drive even the most complacent customer to promiscuity and prositution.
Whilst Workplace Marketing™'s concept and methodology have been in development since 1993 and can now boast more than 160 practitioners internationally, its processes and practices have ever greater pertinence for a new millennium. Customer Relationship Management (CRM) has come to play an essential role within the vocabulary of marketing buzz-speak but for the majority of marketers, it would seem, its definition has more to do with data, data analysis and technology than it has to do with actually managing relationships. Of course data and the knowledge it imparts is important … as is the technology that enables us to manage and analyse it … but what of the motivations, attitudes, standards and behaviours of those in whose hands customer relationships really lie, the workforce?
There are few organisations who would not lay claim to being 'customer focused' , 'customer oriented' or 'marketing led'. Nonetheless, Strategic Management Resources' observations among literally hundreds of business and their directors and senior managers at work, make it clear that only a very small number, perhaps less than 15%, practice what they preach. It is the absolute minority who truly manage for market advantage.
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devised by Juliet Williams, Founder Director
Case Study 1: Mobilising Management at Waddies Print
Case Study 2: A Media Miracle at York and County Press
 Workplace Marketing™ Fact Sheet (62Kb)
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